Best Selling Products

Elly Elephant Rattle Soft Toy

This adorable Elly Elephant Rattle Soft Toy will feel right at home in your newborn's hands. Aurora has designed Elly with safety and Durability in mind, so you can rest assured that Elly will last for many years. Elly has been designed with babies...

£12.99

£12.99

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Superworm Paperback Book

A new edition of the bestselling picture book, Superworm, by superstar duo Julia Donaldson and Axel Scheffler. From the creators of The Gruffalo, Stick Man and ZOG. Superworm has sold over 450,000 copies in the UK alone. The wiggly, squiggly superhero is now available in...

£6.99

£6.99

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Zog Paperback Book

A new edition of the bestselling picture book ZOG by superstar duo Julia Donaldson and Axel Scheffler. Publishing as part of a branded relaunch of all Julia Donaldson and Axel Scheffler's picture books.From the creators of The Gruffalo, Stick Man and Superworm. Join Zog the dragon on...

£6.99

£6.99

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Eco Nation Chimpanzee Soft Toy

Aurora World has launched Eco Nation, an adorable collection of soft toys made from recycled plastics and natural materials. The brown coloured Eco Nation Chimpanzee Soft Toy is one of them. Every toy in this range is crafted using recycled plastic bottles, including the outer plush...

£19.99

£19.99

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Zog's Friend Pink Dragon Soft Toy

Embark on a magical journey with Zog's Friend Pink Dragon Soft Toy, the enchanting 6-inch pink dragon that brings the wonder of fairytales to life! Inspired by the book Zog, this cuddly and charismatic creature is a fantastical friend ready to ignite the imagination...

£12.99

£12.99

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YooHoo, Slo Sloth Key Clip

YooHoo, Slo Sloth Key Clip - Meet our gorgeous Slo, the Sloth. He is part of our much-loved and best-selling Yoohoo range. Slo is now featured on YooHoo to the rescue: a Netflix original series. This is a fabulous series of magical missions, in...

£6.99

£6.99

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Yoohoo Irish Soft Toy

Meet Yoohoo Irish Soft Toy, he is part our best selling YooHoo collection. He is also the Star of our souvenir Collection, he is travelling The world and trying to blend in. Here he is dressed as a leprechaun! Yoohoo is wearing a bright...

£12.99

£12.99

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Sparkle Tales - Finn the Shark

The Sparkle Tales Kingdom is a fantasy world where all kinds of magical creatures live. It is a place where fairy tales and imaginations are free to roam. The Sparkle Tales World consists of forests, desert, sea and a magical castle. Finn Shark lives...

£14.99

£14.99

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Sparkle Tales Oscar the Owl Soft Toy

The Sparkle Tales Kingdom is a fantasy world where all kinds of magical creatures live. It is a place where fairy tales and imaginations are free to roam. The Sparkle Tales World consists of forests, desert, sea and a magical castle. Oscar Owl lives...

£14.99

£14.99

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YooHoo Betty Rabbit Soft Toy 5in

Meet YooHoo Betty Rabbit Soft Toy 5in. She is part of our much-loved YooHoo collection. Betty is now featured on YooHoo to the Rescue: A Netflix Original Series. YooHoo Betty Rabbit Soft Toy 5in makes a great cuddle buddy for children of all ages...

£9.99

£9.99

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Alisha the Snow Leopard Soft Toy 5In

Say hello to Alisha the Snow Leopard Soft Toy 5In as a part of our much-loved YooHoo collection. Alisha is now featured on YooHoo to the Rescue: A Netflix Original Series. Alisha the Snow Leopard Soft Toy 5In makes a great cuddle buddy for children...

£9.99

£9.99

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Skipee Rockhopper Penguin YooHoo Soft Toy 5in

Meet Skipee Rockhopper Penguin YooHoo Soft Toy 5in, he is part of our much loved YooHoo collection. Skipee is now featured on YooHoo to the Rescue: A Netflix Original Series. Skipee Rockhopper Penguin YooHoo Soft Toy 5in has fluffy eyebrows like real Rockhopper penguins....

£9.99

£9.99

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Moomin Backpack

Our Moomin backpack will delight Moomin lovers both young and old. This is an ideal gift for fans of the classic books and TV show as well as children looking for a soft and cuddly new friend.

£34.99

£34.99

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Snake Fancy Pal Soft Toy

Snake Fancy Pal Soft Toy - This is where two of our most popular collections come together. Inspired by the mystical world of fancy Pals and the Gruffalo - the best selling children's book by Julia Donaldson and illustrated By ALEX Scheffler, we present...

£14.99

£14.99

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Fox Fancy Pal Soft Toy

Fox Fancy Pal Soft Toy-This is where two of our most popular collections come together. Inspired by the mystical world of Fancy Pals and The Gruffalo - the best selling children's book by Julia Donaldson and illustrated by Alex Scheffler, we present to you...

£14.99

£14.99

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Flopsies Snowy Owl Soft Toy

Meet our magnificent Flopsies Snowy Owl Soft Toy, featuring exquisite shades of white fur that make it an enchanting companion mirroring the grandeur of its real-life counterpart. The snowy owl plush is meticulously crafted with unparalleled attention to detail, capturing the essence of these...

£19.99

£19.99

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Hanging Lemur Blue Soft Toy

Hanging Lemur Blue Soft Toy 19in- The blue hanging Lemur is full of character and fun. It features a cuddly and soft body with extra-long snuggly arms and legs. His hands can be Velcroed together so you can hang him from anywhere. Part of...

£14.99

£14.99

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Sea Sparkles Mermaid Aqua Soft Toy

Dive into a world of enchantment with our mesmerizing Mermaid Sparkle Soft Toys! Meet Sea Sparkles Mermaid Aqua Soft Toy, one of the members of Aurora's fabulous range of Mermaid soft toy collections. Every mermaid in this range is expertly made with exquisite detailing,...

£20.00

£20.00

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Sea Sparkles mermaid - Layla 18In

Sea Sparkles is Aurora's fabulous range of Mermaids. Every Mermaid is expertly made with exquisite detailing. Layla's tail is made of a beautiful multi-coloured rainbow Mermaid scaled fabric and is moveable for added play value. She has gorgous purple coloured hair with a gold...

£22.99

£22.99

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Sparkle Tales Jazzy Stegosaurus

The Sparkle Tales Kingdom is a fantasy world where all kinds of magical creatures live. It is a place where fairy tales and imaginations are free to roam. The Sparkle Tales World consists of forests, desert, sea and a magical castle. Jazzy Stegosaurus lives...

£14.99

£14.99

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Sparkle Tales Shelina Turtle Soft Toy

Sparkle Tales Shelina Turtle Soft Toy is one of the members of Aurora's fabulous range of Sparkle Tales collections. Every soft toy in this range is expertly made with exquisite detailing. From graceful and elegant to playful and mischievous, there's a plush toy for everyone. The Sparkle Tales...

£14.99

£14.99

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MiYoni Giraffe Soft Toy

MiYoni Giraffe Soft Toy is the part of the most famous Aurora World's Miyoni collection. These premium plush animals are made with superior materials and great attention to detail. Every item is beautifully designed and features realistic air-brushed colour accents to replicate the animals...

£14.99

£14.99

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Fancy Pal Alpaca Soft Toy

Meet our Fancy Pal Alpaca Soft Toy- a delightful toy featuring an adorable white alpaca, nestled inside a sparkly gorgeous pink and aqua pet carrier bag. This is the perfect gift for anyone who loves alpacas. The best part is that the alpaca is not attached to...

£19.99

£19.99

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Sparkle Tales Rainbow Unicorn Soft Toy

The Sparkle Tales Kingdom is a fantasy world where all kinds of magical creatures live. It Sparkle Tales Rainbow Unicorn Soft Toy lives in the City of Once Upon A Time within the Sparkle Tales Kingdom with the other Sparkle Tales unicorns. Rainbow has...

£14.99

£14.99

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Moomin Soft Toy

Moomin Soft Toy - Our adorable soft 13" Moomin plush toy will delight Moomin lovers both young and old. This is an ideal gift for fans of the classic books and TV show as well as children looking for a cuddly, soft new friend...

£44.99

£44.99

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