Best Selling Products

Moominpappa Soft Toy

Our soft 6.5" Moominpappa plush toy will delight Moomin lovers both young and old. This is an ideal gift for fans of the classic books and TV show as well as children looking for a soft and cuddly new friend.

£12.99

£12.99

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Hanging Lemur Pink Soft Toy

Hanging Lemur Pink Soft Toy 19in - The pink hanging Lemur is full of character and fun. It features a cuddly and soft body with extra-long snuggly arms and legs. His hands can be Velcroed together so you can hang him from anywhere. Part...

£14.99

£14.99

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Bessie Monster Fancy Pal Soft Toy

Bessie Monster Fancy Pal Soft Toy is a new addition to AURORA's range of soft toys. Measuring at 12" tall, our soft and luxurious Bessie Monster is green in colour with white accents and is sitting in a beautifully crafted tartan handbag. She is...

£19.99

£19.99

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Out Of Stock

Fancy Pal Bulldog Union Jack Soft Toy

Meet our Fancy Pal Bulldog Union Jack Soft Toy- a delightful toy featuring an adorable soft bulldog scottie dog, nestled inside a gorgeous red and blue-coloured pet carrier bag. This is the perfect gift for anyone who loves bulldog. The best part is that the...

£19.99

£19.99

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Out Of Stock
MiYoni Pug Soft Toy

MiYoni Pug Soft Toy - Aurora World's Miyoni premium plush animals are made with superior materials and great attention to detail. Every item is beautifully designed and features realistic air-brushed colour accents to replicate the animals as found in nature. Each animal features a...

£14.99

£14.99

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PomPom Penguin Pram Toy

PomPom Penguin Pram Toy - Made from luxuriously soft fabric, this cuddly 5.5" penguin plush will keep you company on those long pram rides! Part of Aurora World's PomPom & Friend collection.

£9.99

£9.99

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MiYoni Donkey Foal Soft Toy

MiYoni Donkey Foal Soft Toy is a part of the most famous Aurora World's Miyoni collection. These premium plush animals are made with superior materials and great attention to detail. Every item is beautifully designed and features realistic air-brushed colour accents to replicate the...

£22.99

£22.99

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Fancy Pal Peek-a-Boo Cow Soft Toy

Fancy Pal Peek-a-Boo Cow Soft Toys is a gorgeous sparkly blue and silver pet carrier bag with a soft and cuddly cow inside. This soft toy is the perfect gift for anyone who loves cows. This cow is not attached to the bag so...

£19.99

£19.99

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Mini Flopsies African Penguin Soft Toy

Mini Flopsies African Penguin Soft Toy is part of Aurora World’s highly popular Mini Flopsies range. Made using the finest plush materials, this African Penguin soft toy has black and white fur with a floppy bean bag body, which is extremely cute and cuddly. This...

£9.99

£9.99

Unit price

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Sparkle Tales Lily Penguin

The Sparkle Tales Kingdom is a fantasy world where all kinds of magical creatures live. It is a place where fairy tales and imaginations are free to roam. The Sparkle Tales World consists of forests, desert, sea and a magical castle. Lily Penguin lives...

£19.99

£19.99

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Sparkle Tales Pearl Narwhal

The Sparkle Tales Kingdom is a fantasy world where all kinds of magical creatures live. It is a place where fairy tales and imaginations are free to roam. The Sparkle Tales World consists of forests, desert, sea and a magical castle. Pearl Narwhal lives...

£14.99

£14.99

Unit price

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Sparkle Tales Oceana Turtle Soft Toy

Sparkle Tales Oceana Turtle Soft Toy is one of the members of Aurora's fabulous range of Sparkle Tales collections. Every soft toy in this range is expertly made with exquisite detailing. From graceful and elegant to playful and mischievous, there's a plush toy for everyone. The Sparkle Tales...

£14.99

£14.99

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Out Of Stock

The Gruffalo's Child Finger Puppets

Bring The Gruffalo's Child story to life with these character finger puppets. Your children will love re-enacting the story as well as creating their own. The puppets are the perfect size for children's fingers and they are a great way to encourage reading and...

£44.99

£44.99

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Out Of Stock
The Gruffalo Hand Puppet & Mouse Finger Puppet

Bring the characters from the modern classic book by Julia Donaldson to life with the 14" Gruffalo Hand Puppet. Made from soft plush, this hand puppet includes a little mouse finger puppet and is a great addition to every bedtime story. Suitable from 3y+...

£39.99

£39.99

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The Gruffalo Backpack

Now you can bring Gruffalo to school! Frighteningly cute and adapted from Julia Donaldson's' best-selling modern classic, this 16" backpack will surely bring fun to your child's school outfit. Suitable from 3+

£44.99

£44.99

Unit price

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Moominmamma 8in Soft Toy

Moominmamma 8in Soft Toy will delight Moomin lovers both young and old. This is an ideal gift for fans of the classic books and TV show as well as children looking for a soft and cuddly new friend. Moominmamma 8in Soft Toy is a...

£16.99

£16.99

Unit price

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Dr. Seuss The Cat in the Hat Clip

From the best-selling children's book author Dr. Seuss we bring you Dr. Seuss The Cat in the Hat Clip With almost 70 million books sold worldwide, The Cat in the Hat is a trademark character loved by people of all ages. Now you can...

£5.99

£5.99

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Luxe Boutique Mora Peacock Key Clip

Luxe Boutique is Aurora's new premium range of cute and colourful birds and you can now take them everywhere with you with this cute and fluffy Mora the Peacock key clip. Recommended from age 1+

£6.99

£6.99

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Out Of Stock

Stick Man Backpack Clip

Stick Man Backpack Clip - This fantastic 5.5" Stick Man backpack clip plush is based on the popular children's books character. Now children can bring Stick Man on all of their adventures!

£9.99

£9.99

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Out Of Stock
Guardsman Gnomlin Soft Toy

Guardsman Gnomlin Soft Toy – Standing proudly in his iconic black bearskin-style hat, this 19cm charming Guardsman Gnomlin is ready to march into your heart! With a delightfully wacky, fluffy beard perfect for snuggling and oversized soft feet, he brings a playful twist to tradition....

£10.99

£10.99

Unit price

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Beefeater Gnomlin Soft Toy

Meet our charming Beefeater Gnomlin Soft Toy, dressed in a classic Yeoman-style black flat hat. With his delightfully wacky, fluffy beard and oversized, cuddly feet, he is perfect for snuggling. Crafted from premium-quality materials, our Gnomlins boast irresistibly soft plush, peering out from beneath...

£10.99

£10.99

Unit price

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Mary Meyer Highland Cow Blanket Lovey Soft Toy

Meet the Mary Meyer Highland Cow Blanket Lovey Soft Toy, meticulously designed to become a cherished companion for your child—a delightful addition to the esteemed Mary Meyer's collection. This premium soft toy features neutral tones and luxuriously soft fabrics, ensuring both comfort and elegance. ...

£24.99

£24.99

Unit price

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Mary Meyer Afrique Giraffe Blanket Lovey Soft Toy

Meet the Mary Meyer Afrique Giraffe Blanket Lovey Soft Toy, meticulously designed to become a cherished companion for your child—a delightful addition to the esteemed Mary Meyer's collection. This premium soft toy features neutral tones and luxuriously soft fabrics, ensuring both comfort and elegance. ...

£26.99

£26.99

Unit price

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Mary Meyer Putty Unicorn Soft Toy

Meet the Mary Meyer Putty Unicorn Soft Toy, meticulously designed to become a cherished companion for your child—a delightful addition to the esteemed Mary Meyer's Putty collection. This premium soft toy features neutral tones and luxuriously soft fabrics, ensuring both comfort and elegance. Ideal...

£19.99

£19.99

Unit price

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Mary Meyer Putty Cream Teddy Bear 50cm Soft Toy

Meet the Mary Meyer Putty Cream Teddy Bear 50cm Soft Toy, meticulously crafted to become a cherished companion for your little one—a delightful addition to the esteemed Mary Meyer collection. This premium soft toy features neutral hues and luxuriously soft fabrics, ensuring both comfort...

£34.99

£34.99

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